"Shade M is made for every woman that’s been overlooked in the mainstream…But it’s the brand’s collaborations that sets them apart—Shade M has partnered up with some of the biggest Muslim beauty influencers out there."

"What’s more, the brand, which was launched only this year, will be supporting education initiatives for girls around the globe. For a nascent, indie brand, that’s some CSR agenda. All Hail Halal Beauty – No wonder it’s on the up!"

"By offering halal, vegan and cruelty free certified colour cosmetics, disruptor brands such as Shade M beauty have created ranges that not only appeal to a Muslim consumer base, but also to a diverse global audience who are looking to purchase more ethically."