WE ARE

MUSE

Matte Liquid Lipstick inspired by strong women

who move to their own beat!

HALAL CERTIFIED

PETA APPROVED

VEGAN FRIENDLY

CRUELTY FREE

CLEAN

I AM

We believe in unleashing the person inside of you who not everyone else sees the side that’s sassy, vibrant and unapologetic. Love and own who you are, while being the truest form of yourself.

"I AM MY OWN SHADE, I AM ME!"

LOVE OF ART

We partner with female artists from around the world to bring our packaging to life and tell their story!

Check out our first collaboration with
Fida Al Hussan from Saudi Arabia.

MUSE LOVE

"Shade M is made for every woman that’s been overlooked in the mainstream…But it’s the brand’s collaborations that sets them apart—Shade M has partnered up with some of the biggest Muslim beauty influencers out there."

"What’s more, the brand, which was launched only this year, will be supporting education initiatives for girls around the globe. For a nascent, indie brand, that’s some CSR agenda. All Hail Halal Beauty – No wonder it’s on the up!"

"By offering halal, vegan and cruelty free certified colour cosmetics, disruptor brands such as Shade M beauty have created ranges that not only appeal to a Muslim consumer base, but also to a diverse global audience who are looking to purchase more ethically."