Matte Liquid Lipstick inspired by strong women
who move to their own beat!
We believe in unleashing the person inside of you who not everyone else sees the side that’s sassy, vibrant and unapologetic. Love and own who you are, while being the truest form of yourself.
"I AM MY OWN SHADE, I AM ME!"
We partner with female artists from around the world to bring our packaging to life and tell their story!
Check out our first collaboration with
Fida Al Hussan from Saudi Arabia.
"Shade M is made for every woman that’s been overlooked in the mainstream…But it’s the brand’s collaborations that sets them apart—Shade M has partnered up with some of the biggest Muslim beauty inﬂuencers out there."
"What’s more, the brand, which was launched only this year, will be supporting education initiatives for girls around the globe. For a nascent, indie brand, that’s some CSR agenda. All Hail Halal Beauty – No wonder it’s on the up!"
"By oﬀering halal, vegan and cruelty free certiﬁed colour cosmetics, disruptor brands such as Shade M beauty have created ranges that not only appeal to a Muslim consumer base, but also to a diverse global audience who are looking to purchase more ethically."