
Award winning Matte Liquid Lipstick is inspired by strong women who move to their own beat!
HALAL CERTIFIED
CLEAN
PETA APPROVED
VEGAN FRIENDLY
CRUELTY FREE
We believe in unleashing the person inside of you who not everyone else see's. The side that’s sassy, vibrant and unapologetic. Love and own who you are, while being the truest form of yourself.
"I AM MY OWN SHADE, I AM ME!"
We partner with female artists from around the world to bring our packaging to life and tell their story!
Check out our first collaboration with
Fida Al Hussan from Saudi Arabia.