Magazine
How Beauty Brands Are Embracing Inclusivity

How Beauty Brands Are Embracing Inclusivity

Many cosmetic companies across the globe are now introducing and embracing inclusivity within their brands. There are an increasing number of businesses and brands owned by Women of Color or WOC. These beauty brands are all about empowering women, no matter the colour of their skin. From foundations, to lipsticks, they have the perfect shades to suit women and men of all backgrounds and ethnicities. Gone are the days when women of color had to browse through countless shades just to find the closest match to their skin. Now they have the choice of so many more beauty brands, knowing they’re well catered for, such as Shade M Beauty, makeup made for every shade.
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Why Italian Beauty Brands Are Popular

Why Italian Beauty Brands Are Popular

According to Cosmetica Italia, 60% of all the world’s cosmetics are produced in Italy. This should come as no surprise since Italy has been known to be a country of beauty and style for centuries. If you’ve ever had the chance to visit this beautiful country, you’ll know how it’s opulence and class both amaze and leave you lost for words. From the gentle water ways in Venice to the historic capital city of Rome, everything is a sight to see and you’ll never find yourself lost for things to do. That’s exactly why we expect nothing less from its cosmetics industry.
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Discover Shade M Muse Matte Liquid Lipsticks

Discover Shade M Muse Matte Liquid Lipsticks

Do you know what the most irritating thing is for people when they wear makeup? Well, it's when it comes off! Nothing is more annoying and tiring than having your foundation slide off when you wipe the sweat on your forehead, or when you're wearing your favorite lip color, or putting a mask on, and it's completely rubbed off onto the mask.

The good news is there are so many ways to achieve long-lasting makeup, from cult makeup products to primers and sprays.

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