When it comes to representation, we know how difficult it is for all cultures to be seen and heard. We always believe in supporting every woman and highlighting her story. We love female-owned fashion, don’t you? Modest Fashion isn’t just a trend; it’s here to stay, and we love these brands’ take on it.
Often attributed with religious and cultural dress, Modest fashion extends to all those who simply prefer to dress modestly. We’ve rounded up a few of them, but there are so many out there to support and explore.
Aab
Since Aab’s launch in 2007 through its online store, it has rapidly gained global recognition as one of the leading modest fashion brands. Nazmin Alim, who is the founder and creative director of Aab, emphasizes simplicity, style and comfort for her products. Prime examples would be the Blue Dust Maxi Dress or the Hikari Maxi Dress, both of which have high-quality tailoring and natural fabrics to exemplify beauty and gracefulness. Slide on Shade M’s Muse matte liquid lipstick shade #15 Bare, and you’ll have a softer look. This British fashion house has also become synonymous with creating original design pieces with the help of its in-house designers. Aab is taking the modest fashion world by storm, and it isn’t surprising since modest fashion in the UK market alone has been estimated to be worth over £100 million.
Verona Collection
Lisa Vogl is the woman behind this wonderful clothing company. She is an award-winning fashion photographer who started the brand to address the gap with the lack of stylish modest wear in the market. In 2011, the Verona Collection was created and within years has expanded to where it is now. Every look works perfectly with a shade from our Shade M Muse Matte Liquid Lipstick collection. If you’re looking to spice it up, finish your look with Shade #2 NAR.
Louella
You might have heard of Ibtihaj Muhammad. She is the first Muslim-American woman to have competed in a hijab for Team USA at the 2016 Olympics, and Louella is her brainchild. This brand boasts of a massive variety of dresses such as the popular Tulip Diana dress, which would work perfectly with one of our nude lipstick shades. We recommend Shade M Beauty’s MUSE Matte Liquid Lipstick#10 DESROSE, which is one of our best sellers and uniquely works well with all skin tones! The brand also offers jumpsuits and tops that are modest and trendy. Regardless of whether you prefer modest fashion or not, Louella has everything for everyone!
Nzinga Knight New York
If you are looking for modest high-end clothing, then this is the brand for you. Nzinga Knight is a designer that creates elegant and modern designs. Her passion and talent for modest fashion have earned her a spot on the Emmy Award-winning reality competition Project Runway, where she was able to get the attention of famous designers like Marc Jacobs. You can check out her Madonna Gown if you want to look like a princess with its billowing and flowing look.
Modest fashion has come a long way. In today’s world there really is a brand for everyone. Which speaks to you most?
Every great fashion statement also needs the perfect shade of lipstick. We love Shade M Muse matte liquid lipstick because just like fashion there are so many shades to choose from!
Ultimately, no matter what you wear or what makeup you choose, you are beautiful from within. Remember that because everything else is just fun!
