Many cosmetic companies across the globe are now introducing and embracing inclusivity within their brands. There are an increasing number of businesses and brands owned by Women of Color or WOC. These beauty brands are all about empowering women, no matter the colour of their skin. From foundations, to lipsticks, they have the perfect shades to suit women and men of all backgrounds and ethnicities. Gone are the days when women of color had to browse through countless shades just to find the closest match to their skin. Now they have the choice of so many more beauty brands, knowing they’re well catered for, such as Shade M Beauty, makeup made for every shade.
Taking a Look at the Past
The last few years have ushered in a new standard of diversity and inclusivity. But this has not always been the case. Before, many women were dissatisfied with the lack of care and attention to a wide spectrum of skin tones. The problem was that a lot of brands lacked a diverse marketing and the assurance of including and catering to anyone and everyone.
But now, there’s nothing to be stressed about for women of color because a new era is starting to blossom within the beauty industry.
Out With the Old, In With the New
Lack of diversity is becoming a thing of the past. More beauty brands, including Shade M Beauty, pride themselves on creating makeup made for all skin tones. Our matte liquid lipstick collection is guaranteed to suit all skintones; we are all about inclusivity.
Now, more than ever, consumers are more aware of the products that they’re purchasing and using. Buying a product these days takes careful consideration and research, into everything from the brand, the formula, ingredients, packaging, and performance. One thing that is becoming increasingly popular is for customer awareness and demand for Vegan and Cruelty-free. With socially conscious consumers, beauty brands are now stepping up their game, in a big way. Not only should they be diverse, but they must also be good for the body and the environment. More and more brands are transitioning into the clean beauty world.
Shade M Beauty Embodies All-Inclusivity
As a WOC owned brand, we pride ourselves on representing and catering to every skin tone. We believe in making sure that everyone feels beautiful in their skin. That’s why our Muse Matte Liquid lipsticks have been created with everyone in mind, especially those rarely seen in the industry and those most under-appreciated. We want to ensure that absolutely everyone feels their best in our shades.
How Can You Identify Which Shade to Pick?
We have shades available for all skin tones. But, if you need guidance on choosing which will suit you the most, here are some things to keep in mind.
For Cool Undertones: You are cool-toned if your skin has a pink, red or bluish hue. A tell-tale sign of this will be if the veins in your wrist look blue or if you tend to burn in the sun easily. The shades that you should choose from should have blue or purple undertones. For red lips, we recommend our shade Red Hot, which adds a touch of sauciness to your look.
For Warm Undertones: You are warm-toned if you have a golden or olive hue. You can also tell that this is your undertone if the veins in your wrist appear green. The shades you should choose from should be warm shades such as bold oranges, terracotta browns, and brick reds. We recommend our shade Foxy, which is an everyday shade of rouge.
For Neutral Undertones: You are neutral-toned if you have a mix of pink to a yellowish hue. There are a wide spectrum of colors that you can choose from. Luckily, you can pretty much wear any shade. We recommend our shade Off Beat for that perfect light brown, nude lipstick shade.