More and more consumers are practicing awareness when it comes to purchasing cosmetics. That is why you can find cosmetic packages with labels such as “clean”, “organic,” “vegan,” or “cruelty-free.” Another label that has also been gaining popularity is “halal.”
The global halal cosmetics market has been steadily on the rise over the years, and it has been predicted to reach $52.02 billion by 2025. This increase in demand is not because of the eco-ethical consciousness or health craze that most people have been practicing, but because it fills the void in an industry that has often been exclusive for some.
Muslims comprise over 23% of the world’s population, and as younger generations of conscious consumers are rising, many have felt the need for providing all-inclusive products. This is to make up for the lack of halal beauty cosmetics in many brands. Thankfully, companies have been pushed to diversify the products that they offer, and include those that are halal-certified and clean.
What does halal makeup mean?
“Halal” is a term that can be applied not just to cosmetics but to other products as well. This means that they have been manufactured and processed using only ingredients that are permissible under Islamic law. They must not contain haram materials. The term “Haram” is the opposite of halal. This is applied to products that are forbidden and must not be consumed by a practicing Muslim. Ingredients such as pork or alcohol are not allowed, among others. Makeup should be halal because, as we all know, although cosmetics are applied topically, our skin is our largest organ. Thus, it is possible that ingredients might be consumed indirectly.
Choosing Halal Cosmetics
With Muslims being the second-largest religious group in the world, the demand for halal makeup has never been more promising. The Saudi Arabia Halal Cosmetics Market Forecast and Opportunities 2020 report had predicted that in the next five years, the halal beauty market was projected to grow over 15%.
The process of obtaining halal certification is very detailed and thorough. There are a lot of specifications that must be followed. This is because these are not just labels for Muslims. This is in line with their faith. Islam is a way of life, and that is why every little thing should be done with an awareness of such fact.
Another crucial thing to remember and take note of is that halal makeup is all-inclusive, which means that anyone can use it. You don’t have to be Muslim to enjoy the products because knowing that they are better for you is important for anyone.
With the creation of Shade M, we made sure that our products were made for all. All of them are Halal Certified, PETA Approved, Vegan Friendly, and Cruelty Free & Clean! Our Muse matte liquid lipsticks are also more suitable for you while being packed with pigment. You shouldn’t have to sacrifice amazing products and shades for halal products!