MEET FIDA AL HUSSAN
We’re excited to announce our first ever artist partnership with Fida Al Hussan, a mixed media artist from Saudi Arabia. Fida is one of many inspirational female artists from around the world who we’ve collaborated with and the first to bring Shade M’s packaging to life as part of an ongoing artist collaboration series with our muses. Largely known for her pop art and collages, Fida’s work often combines pop culture imagery from the west with visuals from the Middle East. Her work is rooted in the region but with a global reach – which is exactly what we love about her!
We sat down with Fida to further discuss her collaboration with us, what her creative process is like and what makes her a Shade M Muse!
SMB: A lot of your artwork combines old imagery with everyday, modern items and cultural symbols relevant to the Middle East – like the battoulah a traditional metallic face covering worn in the Gulf Region. What other references do you tend to use. What other references do you tend to use?
FH: I think I appreciate the beauty of ancient and modern nations. There’s never ending inspiration and beauty from throughout the ages and I particularly enjoy the beauty of the inscriptions on clothes, homes and jewelry. Intricacies like these express the joy of life and allow you to immerse into another world. This is what’s most present in my paintings, as well as human emotions which are the essence of humanity.
SMB: What would you consider the underlying themes of your work? Do you create to incite a certain feeling or conversation?
FH: Yes, my work basically stems from an emotion translated into a painting. It amazes me that emotions in a painting can be transferred and felt by the audience and people with refined taste quickly. That felt emotion expresses more than the beauty of the painting.
SMB: The majority of your artwork involves women in some capacity. Is this intentional? If so, what’s the motive behind this?
FH: The feminine side is the most capable of expressing its emotions and highlights its beauty. I believe that the feminine existence is the reflection of love and emotions and that it’s capable of expressing these beautiful emotions.
SMB: Do you have any personal beliefs or values that are meaningful to your work?
FH: Yes, to be free from all pressing limitations that stop us from being ourselves, wearing masks to have other people’s acceptance and the exhausting duality. These are all limits that kill our free spirit.
SMB: Today, we’re super overwhelmed by visual stimulation more than ever via social media. How has social media impacted your practice as an artist in a negative or positive way?
FH: There is a positive and a negative side to this. The positive side is in the unlimited and wide range of artistry that pushes the artist’s limitations. The negative side is the consumption of the artist’s ideas by companies and people and the lack of exclusiveness in some of the artist’s work.
SMB: What is your typical design process like? Where do you pull material from for collaging?
FH: A collection of snippets from everywhere and sketches from my earlier work. It’s a building process that attracts something from everywhere, inscriptions, colors, fashion and clothes.
SMB: What are you working on at the moment?
FH: Private projects for restaurants, wall inscriptions, paintings and a podcast.
SMB: What are your thoughts on Saudi Arabia’s art scene and how do you see it progressing?
FH: It’s progressing and becoming highly appreciated, valued and supported currently. It’s being built up as a perfect opportunity for more youth creativity.
SMB: Can you tell me about your collaboration with Shade M?
FH: The opportunity was more than great. It gave me the chance to see my work on products vs paintings. The process was fantastic, especially working with a team that values art and expresses it through its products – this is such a blessing to the artist.
SMB: How did you approach designing for them?
FH: There were many sketches and discussions regarding the final product, it really was teamwork and collaboration between me and them which lead us to exciting result for both parties.
SMB: Why was it important for you to work with Shade M?
FH: I felt it was important to work on an Arab product with people who care about Middle Eastern culture and are keen on building a community that values this.
SMB: How do Shade M’s ethos line up with your own?
FH: I think we met on middle ground and from the beginning we realized we supported the same ideology and logic in many ways.
SMB: As an Arab woman, how do you think Shade M is impacting the beauty industry?
FH: The impact is very important and I think it’s a strong step that proves our need for products that considers our culture and meet our needs. Arab women value beauty and use makeup just as much as other women across the world, and they need someone who considers their standards and desires.
FIDA AL HUSSAN CUSTOM ART PIECE FOR SHADE M