According to Cosmetica Italia, 60% of all the world’s cosmetics are produced in Italy. This should come as no surprise since Italy has been known to be a country of beauty and style for centuries. If you’ve ever had the chance to visit this beautiful country, you’ll know how it’s opulence and class both amaze and leave you lost for words. From the gentle water ways in Venice to the historic capital city of Rome, everything is a sight to see and you’ll never find yourself lost for things to do. That’s exactly why we expect nothing less from its cosmetics industry.
Italian beauty brands really are taking it to the next level. For centuries now, they’ve given their best to produce creative, cutting edge, and superior products. They ensure that the vast majority of their products are innovative and purely natural. From silky pressed powders to pigmented lipsticks, there’s nothing better than makeup made in Italy. In fact, Italian beauty brands and manufacturers invest at least 40% in research and development costs, more than the industry average.
The Growing Market
Each year, the love and demand for Italian-made beauty products continues to increase. The country has been ranked tenth as one of the top markets in cosmetics, personal care products, and fragrances, according to recent reports.
The statistics show the rapid yet steady growth of the market. In 2015, Italian beauty products had the second largest growth in consumers in Europe, followed by Germany, France and Spain. By the end of 2016, the value of cosmetics bought in Italy had exceeded $9.9 billion. Also, in 2017, exports for makeup made in Italy and other products showed an increase of 5.2% in the US, which made it the sixth-largest exporter of beauty products in the country.
Italy currently still remains to be one of the big shots in the industry and we can’t see Italian cosmetics being in any economic stagnancy in the near future.
Why is Italian makeup so popular?
#1 High Quality
If you want to invest in cosmetic products that follow the highest industry standards, makeup made in Italy is exactly what you need. According to the director of Marketing at Gotha Cosmetics, the success of Italian beauty brands is attributed to technology, creativity, and quality. She continued by stating that because of these characteristics, it had given rise to high-quality products that make them different and unique from the rest of the industry. With their wide range of cosmetic products and attention to detail, they truly make sure that everything is made, not just aesthetically, but also with the best and highest quality ingredients.
This is also further backed up by the Jim Slowey, vice president of marketing and sales for the Jamaica, NY subsidary of Baralan International, S.p.A who stated, “Designing and manufacturing the most beautiful yet functional ways to present cosmetics is why Italy remains a center for many of the world’s up-and-coming and established packaging and ingredient suppliers. There remains an inspiration to create for the people.”
#2 Au Natural
One of the great things about makeup made in Italy is that they provide us with products that are purely natural. Their components and formulas are very often vegan, cruelty-free, clean, and even halal certified, just like Shade M Beauty. You can rest assured that our production is 100% an embodiment of all those characteristics mentioned as we are producers of Clean,Halala Certified, PETA approved Vegan and Cruelty Free lipstick.
According to the director of Gotha Cosmetics, “Italian beauty, just like fashion, flaunts an image of elegance and originality that are typical of Made in Italy makeup and that are a source of pride and prestige in foreign markets.” That’s why our matte liquid lipstick collection was created with beauty and glamour in mind. Shade M Beauty always makes sure to be at the forefront of trends, and just like any makeup made in Italy, our products have the highest quality craftsmanship and design.
So, if you want cosmetics that embody the class and quality of Italian beauty brands, we can be sure to help you out!