For generations society has told us it's bad to speak about ourselves or come off as too self confident.

We don't believe in that at all, in fact, we want everyone to embrace everything about themselves! why dull your shine?

Scream I AM MY OWN SHADE and tell the world what you love most about yourself and while you're at it invite everyone you know to do the same!

Tag @shadembeauty and #IAMMYOWNSHADE to be featured!