Shade M is all about Clean better for you beauty.
All of our products are free of:
Alcohol, sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban.
Shade M is made for everyone that’s been overlooked in the mainstream. We’ve developed an designed it hand-in-hand with you. Our Muses who share our ethos. You’re our driving force behind our packaging, product names, shades and anything else we can dream up.
We believe that educating girls is the key to our shared future and making dreams come true.
We intend on giving back by supporting
education initiatives for girls across the globe. Stay tuned for a major collaboration announcement to follow later this year!