HALAL CERTIFIED

Free of Alcohol commonly found in Vegan products

Certified by ESMA

Manufactured on Separate Lines 

VEGAN FRIENDLY

Free of All Animal Products

X Carmine a Red Dye made from Bettles blood

X Lanoline derived from Pork

PETA 
Approved

CRUELTY FREE

We Love Everyone, even the smallest of creatures!

X No Animal Testing on products or ingredients

PETA Approved

YOU OUR MUSES

Shade M is made for everyone that’s been overlooked in the mainstream. We’ve developed an designed it hand-in-hand with you. Our Muses who share our ethos. You’re our driving force behind our packaging, product names, shades and anything else we can dream up.

Follow us @shadembeauty and sign up for our newsletter. So you can be part of the development process. Something missing and you’re dying to see it? Tell us! iam@shadembeauty.com

LOVE ALL AROUND

We believe that educating girls is the key to our shared future and making dreams come true.


We intend on giving back by supporting
education initiatives for girls across the globe. Stay tuned for a major collaboration announcement to follow later this year!